Bodoni: Timeless Elegance
Bodoni: Timeless Elegance is an exhibit celebrating the beauty of the typeface at the new Museo Bodoniano (Bodoni Museum), Italy. This exhibit is to celebrate the launch of the new museum, whilst inspiring designers by showcasing the use of the typeface in a modern setting.
Category: Identity Design, Exhibition Design
This exhibition's design extends from an already established display within the museum. The marketing materials feature the museum's current logo and branding.
Bodoni: Timeless Elegance is an exhibition designed to leave a lasting impression, much like the iconic typeface itself. As a memento, each ticket grants visitors the opportunity to select their preferred enamel pin.
One of the promotional materials of the exhibit includes a type specimen book. This book creates a perfect bridge between traditional media and modern design. In perfect synergy, the layout mirrors the font’s inherent modernity, resulting in a captivating exploration of Bodoni’s enduring allure, using a traditional medium.
